As the general agency of Dai Nippon Printing's advertising department, we provide a comprehensive service that includes purchasing TV program slots and commercial slots, producing and broadcasting them, and verifying their effectiveness. Currently, we have direct contracts with over 100 TV stations and are able to purchase commercial slots. CM will not benefit the client unless its effectiveness is verified in the end. Until now, we only used GRP as an indicator, but [Management TV CM Aird] will assist you with future advertising and PR strategies by conducting more detailed effectiveness verification. Additionally, Dai Nippon Printing has a direct contract with Tver. By contracting directly with us, we can provide you with a more reasonable price.
The market size for web advertising is 3.3 trillion yen in 2023, and for TV commercials it is 1.8 trillion yen. We are the agency for Dai Nippon Printing's unique [Project-type TV CM Aird] and DSP advertisements ``DNPBookAD'' and ``TVBridgeAD''. We have absolute strengths in expanding awareness and recruiting. Through regular meetings, we constantly review advertising strategies to maximize effectiveness.
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